Lynn Berling-Manuel Biography
Chief Marketing Officer
Lynn Berling-Manuel joined AYSO as Chief Marketing Officer in December 2007. As Chief Marketing Officer, Lynn oversees AYSO’s market position and branding, and communications to its volunteers and sponsorship.
Lynn came to AYSO after more than 30 years in the soccer media and marketing industry, including 12 years as Chief Executive Officer of Soccer America Communications, publishers of Soccer America Magazine. She is acknowledged as one of the leading experts on the U.S. soccer market, having long consulted with soccer organizations and major corporations on their soccer marketing strategies. At Soccer America, in addition to guiding the magazine from a regional newsletter to the most respected soccer magazine in the U.S., she led the company’s launch of SoccerAmericaDaily and a suite of other popular e-newsletters, and built SoccerAmerica.com into one of the Top 10 U.S. soccer Web sites. She also launched Mas Futbol, a bilingual monthly soccer magazine created for America’s Hispanic soccer fans.
Lynn currently serves on the board of directors of the National Soccer Hall of Fame and the National Soccer Coaches Association of America. She also served for six years as president of the West Berkeley Foundation, a community foundation that since 1993 has granted over $1.5 million to disadvantaged children, seniors and families in the community where Soccer America long had its offices. She is a two-term past president of the Professional Soccer Reporters Association and was a regular contributor to the marketing trade magazine Advertising Age. She is a two-time recipient of the National Soccer Coaches Association of America Merit Award and their Award of Excellence. A popular speaker who has frequently addressed corporate and soccer gatherings, Lynn is sought after as a leading voice in the U.S. soccer community.
She was an economics major at UC Berkeley and is a graduate of the Stanford University Professional Publishing program. Lynn is married to Martin Manuel and resides in her hometown of Albany, Calif.