PLAYSOCCER®
Magazine Of The American Youth Soccer Organization
Facts
| About the Magazine |
| Target Audience | Parents of soccer playing children and pre-teens |
| Features | Advice & tips on soccer parenting, coaching, volunteering, watching soccer, AYSO parent and athlete profiles, AYSO events, and soccer community news |
| Departments | Home Team, Herbalife Nutrition, Faces of AYSO, Scoreboard, Region Headlines, Get The 411, Kids Zone |
| Extras | Giveaways, contests, games, trivia, coupons and discounts |
| About Our Readers |
| Demo | Young Parents (Age 25-44) |
| Average Household Income | $100,000 |
| AYSO Member Stats | 610,000 registered players (between the ages of 4 and 18) and 225,000 volunteers |
| Pass-Along Readership | Over 1.2 million per issue. Surveys indicate 90 percent of our members read PLAYSOCCER cover-to-cover. |
| Frequency | 2 times per year |
| Subscription Cost | $0 (included in season registration fee) |
| 2010-2011 Rate Card |
| Size | One Time | Two Times |
| Full Page | $15,200 | $13,400 |
| Half Page | $9,350 | $7,800 |
| One Third Page | $7,100 | $6,250 |
| Back Cover | $18,750 | $15,350 |
| Inside Covers | $15,800 | $13,700 |
- First-time advertisers must make payment by the materials deadline
- All ads are four color
- Ad will be placed within the downloadable magazine PDF and a link to the PDF will be available on ayso.org
| Editorial Calendar |
| Spring / April 2011 | Reservation/Cancellation Deadline | February 14, 2011 |
| | Materials Deadline | March 1, 2011 |
| | | |
| Fall / August 2011 | Reservation/Cancellation Deadline | June 27, 2011 |
| | Materials Deadline | July 11, 2011 |
| Production Requirements |
| Printing | Web Offset |
| Binding | Saddle Stitched |
| Screen Lining | 133 lines (max 175 lines) |
| Live Area | Type and other image areas not to bleed must be held 5/16” from trim |
| Trim Size | 8" w x 10½" h |
| Full-Page Bleed | 8¾" w x 10¾" h |
| Full-Page Non-Bleed | 7" w x 9½" h |
| Half-Page Bleed | 7" w x 4½" h |
| One-Third Page Bleed | 2¾" w x 10¾" h |
| One-Third Page Non-Bleed | 2.5" w x 10" h |
Ads should be supplied on CD and include a color proof or matchprint. Materials may be emailed if files are under 10MB. Ads should be at least 300 DPI and in Adobe InDesign, Adobe Illustrator, Adobe Photoshop formats, EPS, PDF, or TIFF files. PC or MAC files are acceptable; however, for PC files all fonts must be supplied in MAC format. Call (800) 872-2976, ext. 5423 if you have further production questions.
PLAYSOCCER Advertising Download
